墨研汉道为美的做出洗碗机特性分析，挖掘美的回归市场根本与格局的终端竞争诉求，抓住用户痛点，全面打造美的差异化竞争战略。

聚焦当下市场，产品价值不能完全诠释用户成交价值，用户成交价值是一个完整的价值链接系统，包含显像价值链接与虚拟价值链接。结合对美的洗碗机的终端价值网络研究，墨研汉道提出“AI妈妈”的终端主题定位。

以“AI妈妈”主题将消费者带入情境：美的洗碗机于消费者来说，如同一位AI妈妈，能给予你无微不至的关怀，能为你分忧解难，如同一位普通的母亲，会做家务、节俭、讲卫生、里里外外打理好一切，同时它又是智能的，仅需要动一动手指，甚至可以通过WIFI就可以控制它完成一系列厨房收尾工作。

解放双手作为一个洗碗机产品购买评论中出现的高频词汇，墨研汉道将以美的洗碗机之名，掀起一场解放双手的运动，让越来越多人加入到这场战役之中，使消费者达到共情！

My Headow analyze the characteristics of Midea's dishwashers, explore Midea's return to the fundamental market and pattern of terminal competition demands, seize user pain points, and comprehensively create a differentiated competitive strategy for Midea.
Focusing on the current market, product value cannot fully interpret user transaction value. User transaction value is a complete value link system that includes visual value links and virtual value links. Based on the research on the terminal value network of Midea dishwashers, Mo Yan and Han Dao proposed the terminal theme positioning of "AI Mom".
Bringing consumers into the context with the theme of "AI Mom": For consumers, Midea's dishwasher is like an AI mom, which can give you meticulous care and share your worries and difficulties. It is like an ordinary mother, who can do household chores, be frugal, be hygienic, and take care of everything inside and outside. At the same time, it is intelligent, requiring only a finger movement, and can even control it to complete a series of kitchen finishing tasks through WIFI.
"Liberating Hands" is a high-frequency word that appears in dishwasher product purchase reviews. In the name of Midea dishwasher, Mok Yan Han Dao will launch a movement to liberate hands, allowing more and more people to participate in this battle, enabling consumers to reach empathy!