近年，在建材行业寒冬期和突如其来的疫情双重打击下，许多家居品牌陷入彷徨之境。在此环境下，奥华需重新找准品牌市场发力点，建立品牌竞争力。

墨研汉道提出9A级三面智能整装的全新战略，为消费者打造三感三面家居体验。一改往常集成吊顶产品属装修后期产品的现状，进行转变，达到市场前置截流的营销职能。对原有品牌进行重新塑造，形成真正差异化来加强品牌的消费感知。

建立奥华9A级三面智能整装战略，不仅对产品化系统思维进行全新变革与重塑，也对品类进行转变，让销售进行前置，达到市场截流的营销职能。将顶面、墙面、地面，融进三面系统解决方案，前置式与客户建立连接，一改品牌原来处于后端产品的处境。

In recent years, under the dual impact of the cold winter in the building materials industry and the sudden epidemic, many household brands have been stranded. In this environment, Aohua needs to rediscover its brand market power and establish brand competitiveness.
My Headow has proposed a new strategy of 9A level three sided smart packaging to create a three sense three sided home experience for consumers. Change the status quo of integrated ceiling products in the late decoration stage, and achieve the marketing function of pre market closure. Rebuild the original brand to form a true differentiation to strengthen the brand's consumer perception.
The establishment of the Aohua 9A level three-sided intelligent packaging strategy not only revolutionizes and reshapes the product oriented system thinking, but also transforms the category, allowing sales to take the lead, achieving the marketing function of market closure. Integrate the top, wall, and floor into a three-sided system solution, and establish a front-end connection with customers, changing the brand's original position as a back-end product.